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	<title>Business Communication &#187; Web Writing</title>
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		<title>How to Write Successfully for the Web</title>
		<link>http://www.businesscommunicationblog.com/blog/2010/07/15/how-to-write-successfully-for-the-web/</link>
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		<pubDate>Thu, 15 Jul 2010 05:00:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[Online readers love free information. They scour the Internet daily looking for specific information to solve their problems, help them be successful, live longer or get healthy. You should join the information revolution too! Publish your free, helpful solution-oriented articles to the web. View the original here.]]></description>
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		<title>Writing on the Web: Letting Go of the Words</title>
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		<pubDate>Mon, 03 May 2010 02:00:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<description><![CDATA[I&#8217;m reading a good book called Letting Go of the Words, by Ginny Redish. This is a really good book for anyone charged with writing on the Web. In fact, it&#8217;s a must-read for anyone with a website or blog. If you&#8217;re a fan of usability and you&#8217;d like to improve your site&#8217;s performance with [...]]]></description>
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		<title>Web Writing: The Good, Bad, and Ugly</title>
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		<comments>http://www.businesscommunicationblog.com/blog/2010/04/05/web-writing-the-good-bad-and-ugly/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 02:00:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[How do you get online visitors to take interest in your products or services? Write about things they care about. Most would say that&#8217;s brain-dead obvious. Yet, it seems 90% of websites miss the mark completely. The problem: self-absorbed web content. The cause: self-absorbed copywriters and business owners. To engage prospects and turn them into [...]]]></description>
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		<title>How the Internet Changed Writing in the 2000s</title>
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		<comments>http://www.businesscommunicationblog.com/blog/2010/03/11/how-the-internet-changed-writing-in-the-2000s/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 02:00:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[Back in 1997, Jakob Nielsen looked at how people read web content (basically, they scan it) and argued web writing should highlight keywords (often using hypertext links) use straight, clear headlines and subheads deliver one idea per paragraph cut word count to half that of conventional writing employ bulleted lists. Many web writers, whether they&#8217;ve [...]]]></description>
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		<title>Ten Words to Ban from All Websites</title>
		<link>http://www.businesscommunicationblog.com/blog/2010/03/09/ten-words-to-ban-from-all-websites/</link>
		<comments>http://www.businesscommunicationblog.com/blog/2010/03/09/ten-words-to-ban-from-all-websites/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 02:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[In twelve years of running digital copywriting agency Sticky Content, there are a few words and phrases I&#8217;ve grown to hate with a passion. If I had my way, I&#8217;d ban them from all websites and for some sound commercial reasons, too. View the original here.]]></description>
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		<title>Ten Pathways to Inspired Writing</title>
		<link>http://www.businesscommunicationblog.com/blog/2010/03/02/ten-pathways-to-inspired-writing/</link>
		<comments>http://www.businesscommunicationblog.com/blog/2010/03/02/ten-pathways-to-inspired-writing/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 02:00:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[As writers, inspiration is one of the most important of the criteria for success. Without it, well, our writing ends up pretty lame. For example, a huge percentage of blogs see their demise before the six month milestone. Why? Because people don&#8217;t know what to write about&#8211;writing becomes a chore and when that happens, you [...]]]></description>
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		<title>Five Rules for Better Web Writing</title>
		<link>http://www.businesscommunicationblog.com/blog/2010/02/16/five-rules-for-better-web-writing/</link>
		<comments>http://www.businesscommunicationblog.com/blog/2010/02/16/five-rules-for-better-web-writing/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 02:00:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[Perhaps one of the most overlooked aspects of putting together a website or social media campaign, is the copy. Many people assume that the same words that work for print campaigns or materials can just be copied and pasted for the web, but that&#8217;s just not true. The web is an entirely different medium, and [...]]]></description>
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		<title>10 Tips on Writing the Living Web</title>
		<link>http://www.businesscommunicationblog.com/blog/2009/12/21/10-tips-on-writing-the-living-web/</link>
		<comments>http://www.businesscommunicationblog.com/blog/2009/12/21/10-tips-on-writing-the-living-web/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 02:00:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[Some parts of the web are finished, unchanging creations &#8211; as polished and as fixed as books or posters. But many parts change all the time: news sites bring up-to-the-minute developments, ranging from breaking news and sports scores to reports on specific industries, markets, and technical fields weblogs, journals, and other personal sites provide a [...]]]></description>
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		<title>Writing Style for Print vs. Web</title>
		<link>http://www.businesscommunicationblog.com/blog/2009/12/16/writing-style-for-print-vs-web/</link>
		<comments>http://www.businesscommunicationblog.com/blog/2009/12/16/writing-style-for-print-vs-web/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 02:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[I&#8217;ve spent many columns explicating the differences between the Web and television, which can be summarized as lean-forward vs. lean-back: On the web, users are engaged and want to go places and get things done. The Web is an active medium. While watching TV, viewers want to be entertained. They are in relaxation mode and [...]]]></description>
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		<title>The Six Cs of Killer Web Content</title>
		<link>http://www.businesscommunicationblog.com/blog/2009/12/14/the-six-cs-of-killer-web-content/</link>
		<comments>http://www.businesscommunicationblog.com/blog/2009/12/14/the-six-cs-of-killer-web-content/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 02:00:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Web Writing]]></category>

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		<description><![CDATA[People read quickly today, like they do everything else. They scan-read emails, websites, newspapers, and magazines. People read particularly quickly on the Web. &#8216;Most people just look at the first couple of words &#8212; and only read on if they are engaged by those words,&#8217; according to Eyetrack III, a fascinating study of how people [...]]]></description>
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