Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.
Business Communication Today,
9th Ed.
Excellence in Business Communication,
8th Ed.

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Business Communication Essentials,
3rd Ed.

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Web Writing

Tips on How to Write for the Web

Thursday, July 31st, 2008

First of all one must understand that writing for the Internetis not the same as writing for a printed article.
This means that if we write something and we want this to be found on search engine results from Google, Yahoo or others, the material you write must be optimized for search engines (SE).

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Online Reading Habits: How Much Content Do Web Audiences Read?

Friday, May 30th, 2008

What use is to write long and in-depth web articles if the majority of online readers go only for a few paragraphs? It all depends on what kind of audience you are talking to and whether you are going for large readership or for a small but high quality group of followers. 
Though hard to believe […]

Lost on a Web Site

Wednesday, January 16th, 2008

I just received an email response from an online company. I had visited their site, wanting to buy a gift certificate for my husband. But I couldn’t figure out how to do it. Was a gift certificate considered a product? If so, would it be in their online catalog? Because I couldn’t figure out how […]

Great Resources on FAQs

Friday, November 9th, 2007

If you write frequently asked questions (FAQs), check out these excellent resources from E-WRITE:
Frequently Asked Questions Style GuideE-WRITE wrote this style guide for the Energy Information Administration of the U.S. Government. Even if you don’t write FAQs, it is a good example of a style guide. Here are three suggestions on using links to provide […]

The Importance of Good Written Communication on the Web

Monday, September 10th, 2007

How you use language in your writing can dramatically affect the message that is received by your audience.  This is especially true for new visitors to your website that aren’t familiar with your personality.  Your likes, dislikes, or even sense of humor can be easily misunderstood if the communication isn’t well thought out.

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What Are the Seven Deadliest Sins of Writing for Social Media?

Friday, July 27th, 2007

From the last twelve years, Catherine Toole at Sticky Content spent writing and editing web copy for companies and organizations of all kinds, Toole reckons she knows what the seven deadliest sins are. Here’s her list, in no particular order.
 

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Why Is There So Much Bad Writing on the Web?

Friday, May 25th, 2007

Why is There so Much Bad
Writing on the Web? Why?
Because I’ve
contributed to bad writing
on the web. Now I know,
to a certain degree, why
this is - and what can be
done about it. If you
regularly submit content to
the web - whether
it’s for your blog, an
e-zine, a newsletter, …

Writing Well on the Web

Saturday, August 19th, 2006

If there’s one thing everybody knows about the web by now, it’s that people read differently online than they do on paper.
Why, then do so many business websites still read like books, brochures, or reports—and often badly written ones at that? More . . .
Source: Inc.
Tags: writing for the web