Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed.
Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Teach Introduction to Business?

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Categories

Virtual Reality

Virtual Ways of Communicating

Friday, April 9th, 2010

Click to play: This podcast features the presentation that Char James-Tanny gave to the Suncoast Florida chapter on virtual ways of communicating. Char is the secretary of the STC and a well-known expert on AuthorIT, RoboHelp, and other tools. In this presentation, she talks about Second Life, blogs, wikis, mashups, Skype, and other virtual ways [...]

Using Virtual Worlds for Business and Learning

Friday, August 15th, 2008

Once a year, a prestigious group of gaming elite meets to discuss techniques and strategy, and also to enjoy the good company of like-minded serious gamers. These are not the “hard-core gamers” described by Chris Melissinos, Chief Gaming Officer of Sun Microsystems. Rather, they are the original serious gamers—educators from the top business schools from [...]

Second Life Enables Cutting-Edge Business

Thursday, July 24th, 2008

When Greg Verdino of Melville, N.Y., gets up to go to work, he no longer makes a dash for the Long Island Rail Road to commute to Manhattan. No, as chief strategy officer of a new marketing company called crayon, on many days he sits down at his home computer and logs into a 3-D [...]

Killer Apps and Virtual Worlds

Friday, March 14th, 2008

Last week I went back to the AlwaysOn Stanford Summit. It was a very stimulating event, both because of the talks and panels as well as the people that this conference attracts. I participated in a panel on How Real is the Virtual Web?, which was moderated by Jaron Lanier, a pioneer in Virtual Reality [...]

Look and Learn: Virtual Worlds and Strategic Communication

Wednesday, January 23rd, 2008

The House Armed Services Committee subcommittee on Terrorism, Unconventional Threats and Capabilities held hearings into the issue of, strategic communications chaired by U.S. Rep. Adam Smith. These hearings attracted the attention of the tech press because it emerged during the testimony that the Digital Outreach team at the State Department has employed two Arabic bloggers [...]

Go Virtual: It’s Just Good Business

Monday, June 25th, 2007

Go Virtual: It’s Just
Good Business Gartner
Research reported that
80% of Active Internet
Users will be in virtual
worlds by 2011. They also
noted that moving into
fantasy worlds like Second
Life may prove less than
lucrative for marketers as
the online fantasy worlds
really haven’t stabilized and
matured as of yet – they
just aren’t real. Real-world
based virtual worlds may
be it.

IBM Executive Calls for”‘Virtual Planet”

Wednesday, May 9th, 2007

As companies look to
engage in more virtual
business interactions, IBM
Corp.’s head of
innovation called for more
integration between the
various online virtual worlds
where avatars meet.
ADVERTISEMENT if
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’; Nick Donofrio,
executive vice president,
innovation and technology
at IBM, hopes to
encourage the creation of
what he termed “a virtual
planet” where rival virtual
worlds are more interlinked.
“We want to bring all the
worlds together in some
way,” he said Wednesday
during his keynote address
at IBM’s
PartnerWorld conference in
St. Louis. “Wouldn’t
that be a blow for
freedom?” he added

Online Virtual Worlds–a Mini-Guide

Thursday, April 19th, 2007

A virtual world is a
computer-based simulated
environment intended for
its users to inhabit and
interact via avatars. This
habitation usually is
represented in the form of
two or three-dimensional
graphical representations
of humanoids (or other
graphical or text-based
avatars).

Google to Launch 3D Interactive Internet Visor

Friday, April 6th, 2007

Google representatives
report that the company
Google is preparing a new
revolutionary product
called Google Goggles, an
interactive visor that will
present Internet content in
three dimensions.
Apparently the recent
rumours of a Google phone
refers to a product that is
much more innovative than
the recent Apple iPhone.
“Yes, that is true,”
Google’s Sergey
Brin says to Reuters. “The
Google Goggles may indeed
function as a phone, but
that is not their main
purpose. The main purpose
is to give users a three
dimensional interface with
the Internet.” Note that he
uses the word “Internet”
and not “the Web”. The
reason for this is that
Google’s new
approach

What Is “Second Life?”

Wednesday, February 28th, 2007

Basically it’s a social
network set in a 3-D virtual
world that’s built
and owned by the virtual
residents. In this world
your presented with
people, entertainment,
experiences and
opportunity. Your
represented by an Avatar,
much like every other
online community,
we’re all familar with
this concept. Those
Avatars explore the virtual
world and meet other
people, buy land and grow
a small empire or attempt
too. With a fully integrated
economy residents can
create their own virtual
goods and services then
buy, sell or trade those.
Through a full blown real
estate market residents
can start their own virtual
communities that succeed
through the ingenuity,