Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed.
Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Teach Introduction to Business?

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Categories

Research

« Previous Entries

How Students Can Use Twitter for Research

Tuesday, November 17th, 2009

With millions of Twitterers who mostly are making their tweets public, we are actually building a database of information. Remember that once tweet, those tweets will be archived, probably in multiple places. FriendFeed is an example that immediately comes to my mind. That could only mean one thing. Twitterers are writing history in real time. [...]

Insights into Research

Friday, November 13th, 2009

Download this PowerPoint file “Market research is used to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc. Businesses can learn a great deal about customers, their needs, how to meet those needs and how the business is doing to meet those needs.”

Mining the Web for Feelings, Not Facts

Tuesday, October 6th, 2009

Computers may be good at crunching numbers, but can they crunch feelings? The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression. For computer scientists, this fast-growing mountain of data is opening a tantalizing window onto the collective consciousness of Internet [...]

Jeff Howe on Crowdsourcing

Tuesday, September 29th, 2009

Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing. View the original here.

What Is Crowdsourcing?

Tuesday, September 29th, 2009

Crowdsourcing” has, virtually overnight, generated huge buzz, enthusiasm, and fear. It’s th idea of taking a function performed by people in an organization, such as reporting done by journalists, research and product development by scientists, or design of a T-shirt, for example, and, in effect, “outsourcing” it through an open-air broadcast on the Internet. Crowdsourcing [...]

Why Google Wants You to Google Yourself

Wednesday, September 2nd, 2009

The act of Googling oneself has become the digital age’s premiere guilty pleasure — an activity enjoyed by all and admitted by few. The phenomenon has even been the subject of scholarly research. Last year, a team of Swiss and Australian social scientists published a study concluding that the practice of self-Googling (or “ego-surfing,” as [...]

Internet Detective–an Online Tutorial

Monday, August 31st, 2009

Welcome to Internet Detective, a a free online tutorial that will help you develop Internet research skills for your college work. The tutorial looks at the critical thinking required when using the Internet for research and offers practical advice on evaluating the quality of web sites. View the original here.

Comprehensive Online Research Instruction: A Tutorial

Monday, August 17th, 2009

CORE is a tutorial designed by Purdue University to familiarize students with the research process. It requires registration, which is free to all. You can registeer as a guest. It includes pre-test and planning of research. View the original here.

Library of Congress: See Selected Documents Online

Friday, February 6th, 2009

Peruse documents from the Library of Congress’ digital collection online. Click here to continue…. View the original here.

Pew Study: Internet Takes over Newspapers as News Source

Monday, February 2nd, 2009

Here I am using my two unread newspapers as a thick place mat for my lunch, and what should cross my desk: a new Pew study showing that the Internet has surpassed newspapers as Americans’ main source for national and international news. View the original here.

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