Research
« Previous EntriesLifting Corporate Fingerprints from the Editing of Wikipedia
Friday, August 8th, 2008 Last year a Wikipedia visitor edited the entry for the SeaWorld theme parks to change all mentions of “orcas” to “killer whales,” insisting that this was a more accurate name for the species.
There was another, unexplained edit: a paragraph about criticism of SeaWorld’s “lack of respect toward its orcas” disappeared. Both changes, it turns […]
Evaluating Research Sources on the Internet
Friday, August 1st, 2008There is an extremely wide variety of material on the Internet, ranging in its accuracy, reliability, and value. Unlike most traditional information media (books, magazines, organizational documents), no one has to approve the content before it is made public. It’s your job as a searcher, then, to evaluate what you locate, in order to determine […]
The Student’s Quick Reference Guide to Internet Research
Thursday, July 17th, 2008Here at About Internet for Beginners, we have assembled a quick reference guide to Successful Internet Research for Students. Designed for academic purposes, this guide is a living document to students choose the right browser tools and plug-ins, manage multiple web screens at once, choose the best search engines, sift through thousands of […]
99 Resources to Research & Mine the Invisible Web
Monday, July 7th, 2008College researchers often need more than Google and Wikipedia to get the job done. To find what you’re looking for, it may be necessary to tap into the invisible web, the sites that don’t get indexed by broad search engines. The following resources were designed to help you do just that, offering specialized search […]
Market Research on the Cheap
Friday, March 28th, 2008Large corporations spend millions on sophisticated surveys and focus groups from established researchers such as Harris Interactive (HPOL) and Survey Sampling to determine whether their products or services will appeal to customers at a price they’re willing to pay. But for entrepreneurs operating on a shoestring budget, there are ways to gather key information about […]
21 Indispensable Resources for Researching Companies
Wednesday, March 26th, 2008A list of terrific resources for researching competitors and companies, developed over the last 15+ years by a senior level marketing executive. Learn how to discover more about your competitors or prospects online, in minutes. Includes tips for leveraging your organization’s own resources.
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25 Awesome Beta Research Tools from Libraries Around the World
Monday, February 25th, 2008If you’re tired of using the same old search box on your local library website for research projects, it might be time to broaden your horizons. Try out one of these in-the-works betas sponsored by world-class libraries around the world. From academic libraries like that at MIT or renowned research centers like the Library […]
Seek and Ye Shall Find: How to Evaluate Sources on the Internet
Friday, January 25th, 2008Believe it or not, the web does not always contain accurate information. In fact, every once in a while, you might come across something that (gasp!) is not true. Well, that’s to be expected, really, because the web is created by people, and people aren’t perfect, and people make up a lot of crazy […]
Conducting Surveys and Focus Groups
Thursday, November 8th, 2007Qualitative research includes studies done on smaller groups of people, like one-on-one consumer interviews or focus groups . . .
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Gauging Customer Satisfaction
Thursday, October 11th, 2007Surveys get the pulse of customers by revealing their satisfaction levels and preferences. A constant flow of customer feedback will guide you in . . .
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