Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed.
Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Canadian Editions
Teach Introduction to Business?

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Categories

Public Relations

Changing Patterns of Influence Explored in New Research Report

Wednesday, July 29th, 2009

Download this PDF file
Social media case studies and strategies from the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission highlight the full research report released this week by the Society for New Communications Research.
“New Media, New Influencers and Implications [...]

How to Write a Press Release

Thursday, April 16th, 2009

A press release, also known as a news release, is simply a written statement distributed to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, news products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a [...]

You're Boring

Wednesday, March 18th, 2009

According to an article that Seth Goodin wrote on his blog, if people aren’t discussing your products, your services, your cause, your movement or your career, there’s a reason.

View the original here.

The Press Release of the Future

Wednesday, October 17th, 2007

What do Technorati, del.icio.us, RSS feeds, and MP3 files have to do with the stodgy, maligned press release? SHIFT Communications thinks the linkages are more than just interesting; they’re necessary to bring the press release into the era of social computing.

Read the original story here
If the above link is broken, view our cached copy instead.

The 100th Birthday of the Press Release

Tuesday, December 5th, 2006

"The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations.
On October 28, 1906, at least 50 people lost their lives when a three-car train of the Pennsylvania Railroad’s newly equipped electric service [...]

Ten Things to Monitor to Determine a Company’s Buzz

Saturday, August 26th, 2006

Tracking a company’s buzz is something that is becoming increasingly important. In order to track the right things, here’s a list of 10 things that absolutely need to be monitored.
1. Company name. A company name is one of the important things that needs to be monitored. Any time a company’s products are mentioned, it needs [...]

Damage Control Requires a Plan of Action

Tuesday, August 1st, 2006

Most restaurant operators are well acquainted with foodservice safety standards. They know how foodborne illness begins, and how it spreads.
But what would they say to customers claiming to be sickened by their food? And, if a major outbreak occurs, how would they handle media calls? Damage control requires a plan of action. More . [...]