Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.
Business Communication Today,
9th Ed.
Excellence in Business Communication,
8th Ed.

Take a Tour
Business Communication Essentials,
3rd Ed.

Ordering Information

Instructor Support

Categories

Public Relations

The Press Release of the Future

Wednesday, October 17th, 2007

What do Technorati, del.icio.us, RSS feeds, and MP3 files have to do with the stodgy, maligned press release? SHIFT Communications thinks the linkages are more than just interesting; they’re necessary to bring the press release into the era of social computing.

Read the original story here
If the above link is broken, view our cached copy […]

Ten Communication Tips

Wednesday, January 24th, 2007

Business owners and
managers can make a
positive impact on their
company’s bottom
line with effective
communication. Here are
some simple steps that
businesses can follow to
improve the quality of their
communications strategy:
Ten tips: communications -
Best Practice (via ten tips:
communication - Google
Search)

The 100th Birthday of the Press Release

Tuesday, December 5th, 2006

"The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations.
On October 28, 1906, at least 50 people lost their lives when a three-car train of the Pennsylvania Railroad’s newly equipped electric service […]

Ten Things to Monitor to Determine a Company’s Buzz

Saturday, August 26th, 2006

Tracking a company’s buzz is something that is becoming increasingly important. In order to track the right things, here’s a list of 10 things that absolutely need to be monitored.
1. Company name. A company name is one of the important things that needs to be monitored. Any time a company’s products are mentioned, it needs […]

Despite Bad Press, MySpace Is Just a Communication Tool

Monday, August 14th, 2006

If you don’t know MySpace, recent media coverage might lead you to think the online social network was a newly discovered circle of a dark, hot place.
In the Chicago Tribune in recent years, it’s been cited as a meeting ground for too-young and possibly self-mutilating devotees of "emo" (for emotional) music and as a general […]

Damage Control Requires a Plan of Action

Tuesday, August 1st, 2006

Most restaurant operators are well acquainted with foodservice safety standards. They know how foodborne illness begins, and how it spreads.
But what would they say to customers claiming to be sickened by their food? And, if a major outbreak occurs, how would they handle media calls? Damage control requires a plan of action. More . […]