Public Relations
The Press Release of the Future
Wednesday, October 17th, 2007What do Technorati, del.icio.us, RSS feeds, and MP3 files have to do with the stodgy, maligned press release? SHIFT Communications thinks the linkages are more than just interesting; they’re necessary to bring the press release into the era of social computing.
Read the original story here
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Ten Communication Tips
Wednesday, January 24th, 2007Business owners and
managers can make a
positive impact on their
company’s bottom
line with effective
communication. Here are
some simple steps that
businesses can follow to
improve the quality of their
communications strategy:
Ten tips: communications -
Best Practice (via ten tips:
communication - Google
Search)
The 100th Birthday of the Press Release
Tuesday, December 5th, 2006"The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations.
On October 28, 1906, at least 50 people lost their lives when a three-car train of the Pennsylvania Railroad’s newly equipped electric service […]
Ten Things to Monitor to Determine a Company’s Buzz
Saturday, August 26th, 2006Tracking a company’s buzz is something that is becoming increasingly important. In order to track the right things, here’s a list of 10 things that absolutely need to be monitored.
1. Company name. A company name is one of the important things that needs to be monitored. Any time a company’s products are mentioned, it needs […]
Despite Bad Press, MySpace Is Just a Communication Tool
Monday, August 14th, 2006If you don’t know MySpace, recent media coverage might lead you to think the online social network was a newly discovered circle of a dark, hot place.
In the Chicago Tribune in recent years, it’s been cited as a meeting ground for too-young and possibly self-mutilating devotees of "emo" (for emotional) music and as a general […]
Damage Control Requires a Plan of Action
Tuesday, August 1st, 2006Most restaurant operators are well acquainted with foodservice safety standards. They know how foodborne illness begins, and how it spreads.
But what would they say to customers claiming to be sickened by their food? And, if a major outbreak occurs, how would they handle media calls? Damage control requires a plan of action. More . […]
