Public Relations
Changing Patterns of Influence Explored in New Research Report
Wednesday, July 29th, 2009Download this PDF file
Social media case studies and strategies from the American Red Cross, Blendtec, The Coca-Cola Company, Emerson Process Management, the Mayo Clinic, MARC Research, Quicken Loans, and the Seattle Union Gospel Mission highlight the full research report released this week by the Society for New Communications Research.
“New Media, New Influencers and Implications [...]
How to Write a Press Release
Thursday, April 16th, 2009A press release, also known as a news release, is simply a written statement distributed to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, news products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a [...]
You're Boring
Wednesday, March 18th, 2009According to an article that Seth Goodin wrote on his blog, if people aren’t discussing your products, your services, your cause, your movement or your career, there’s a reason.
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The Press Release of the Future
Wednesday, October 17th, 2007What do Technorati, del.icio.us, RSS feeds, and MP3 files have to do with the stodgy, maligned press release? SHIFT Communications thinks the linkages are more than just interesting; they’re necessary to bring the press release into the era of social computing.
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The 100th Birthday of the Press Release
Tuesday, December 5th, 2006"The press release turned 100-years-old over the weekend. As search marketers debate over the future of the online press release, we can learn some important lessons from the early history of public relations.
On October 28, 1906, at least 50 people lost their lives when a three-car train of the Pennsylvania Railroad’s newly equipped electric service [...]
Ten Things to Monitor to Determine a Company’s Buzz
Saturday, August 26th, 2006Tracking a company’s buzz is something that is becoming increasingly important. In order to track the right things, here’s a list of 10 things that absolutely need to be monitored.
1. Company name. A company name is one of the important things that needs to be monitored. Any time a company’s products are mentioned, it needs [...]
Damage Control Requires a Plan of Action
Tuesday, August 1st, 2006Most restaurant operators are well acquainted with foodservice safety standards. They know how foodborne illness begins, and how it spreads.
But what would they say to customers claiming to be sickened by their food? And, if a major outbreak occurs, how would they handle media calls? Damage control requires a plan of action. More . [...]
