Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed. Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Teach Introduction to Business?

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Categories

Microblogging

« Previous Entries

Social Media Revolution 2010

Wednesday, September 1st, 2010

Learn the latest statistics and trends about social media. View the original here.

Social Media Etiquette

Friday, August 27th, 2010

In this quick video, I rant about social media etiquette. View the original here.

Ten Innovative Ways To Use Twitter For Business

Tuesday, August 17th, 2010

Increasingly more companies use Twitter for business – to do market research, do brand advocacy and reputation management and provide selected highlights from a conference or event. Twitter allows them to expand their brand and thus generate new opportunities. In this article, Mahendra shows you how you can integrate Twitter into your Powerpoint presentation and [...]

TwitHire: Use Twitter to Find A Job

Thursday, August 12th, 2010

If you’re looking for a new job and you’re tired of stodgy job search sites that pester you with ads, you might consider using an unlikely job search tool: Twitter. TwitHire is a free job listing service for Twitter users. The service aims to connect businesses that are using Twitter to promote themselves with job [...]

Using Twitter for Business

Thursday, July 29th, 2010

Download this PDF file This is an excellent primer on how to use Twitter, the microblogging tools, for business.

Putting Twitter's World to Use

Friday, July 23rd, 2010

The first reaction many people have to Twitter is befuddlement. Why would they want to read short messages about what someone ate for breakfast? It’s a reasonable question. Twitter unleashes the diarist in its 14 million users, who visited its site 99 million times last month to read posts tapped out with cellphones and computers. [...]

Top 10 Twitter Tips for Beginners

Wednesday, July 21st, 2010

Is it finally time to take the Twitter plunge? The free service that lets users micro-blog 140 characters at a time had accumulated around 1.9 million users as of December 2008, according to comScore. If you are just now jumping on the Twitter bandwagon, or are intimidated by your inexperience with Twitter etiquette and acronyms, [...]

Twitter Nation

Friday, July 16th, 2010

The first thing Amanda Mooney, 22, does when she wakes up in the morning is fire up her laptop. She opens “a crazy amount of tabs” and checks in on her Facebook, MySpace, Flickr and YouTube friends. A self-described “digital native” who graduated from Emerson College in Boston this summer, Mooney contributes her thoughts to [...]

Ten Uses for Twitter in Business

Wednesday, July 7th, 2010

Twitter lovers know the secret to Twitter is to get involved instead of standing by watching the tweets go by. Twitter doesn’t just keep friends and family in touch with each other, but also helps businesspeople of all types. Here are ten uises for Twitter in business: View the original here.

Even Generation X Is at Twitter

Wednesday, July 7th, 2010

Twitter was, perhaps, inevitable. It’s a Web 2.0 service that allows users to let their social network know exactly what they’re doing (or feeling or thinking or eating) at every minute of every day. If you haven’t heard of Twitter yet—or, if you’re wondering, “Why would anyone ever want to Twitter?”—you’re probably, well, not young. [...]

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