Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed.
Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Canadian Editions
Teach Introduction to Business?

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Categories

Microblogging

« Previous Entries

Twitter Etiquette: How to Tweet Politely

Friday, March 12th, 2010

Because it’s just a messaging platform, Twitter is far less complex than Facebook. Nevertheless, misuse and abuse seem at least as common on the former as on the latter. Some of our favorite Twitter etiquette rules follow.

View the original here.

Making Sense of Twitter's Influence on the Corporate World

Friday, March 5th, 2010

Among the social media platform’s uses, companies are tweeting to sell products and to quickly quell public relations issues, the author of ‘Twitterville’ writes.
Each Internet fad is followed by a wave of books seeking to explain, analyze and capitalize on the trend of the moment. Self-proclaimed experts churn out guides, surveys and instruction manuals for [...]

How to Retweet on Twitter

Friday, March 5th, 2010

Retweeting is an integral part of the Twitter experience. The retweet (or “RT”) allows Twitter users to share the best links, tweets, and gems they find from others using the service. But for beginners, it’s not immediately obvious what retweets are, or what tools to use to make retweeting easier. Learn what you need to [...]

Twitter Can Be a Legal Minefield: Watch What You Say

Monday, March 1st, 2010

Sticks and stones can break your bones, but tweets could break your bank account.
It’s a lesson being brought home south of the border where incautious outbursts on the micro-blogging service Twitter are landing their authors in court.
It’s amazing the trouble 140 characters can cause you.

View the original here.

The Ultimate Guide for Everything Twitter

Thursday, February 25th, 2010

Businesses can form instant direct relationships with their customer bases simply by signing up and using the service regularly, and according to the models Twitter is trying out, they will soon be able to advertise to the Twitter community as well. It has grown into a behemoth that is hard to get your hands around, [...]

Twitter Tutorial

Monday, February 22nd, 2010

This is a guide to Twitter for both personal and business use.
Click here to continue….

View the original here.

15 Business Reasons to Use Twitter

Thursday, January 28th, 2010

Businesses continue to struggle on reasons to use Twitter. This week, I finished reading Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel. It’s a fantastic book that documents the birth and growth of Twitter as an incredible new medium for businesses to communicate through.

View the original here.

In Business, Early Birds Twitter Most Effectively

Tuesday, January 19th, 2010

Like so many others, Lionel Menchaca, Dell Computer’s chief blogger, thought Twitter was “fairly worthless for business” when he first looked at it in March 2007, but trying new social media tools was part of his job. Menchaca opened an account and started posting links whenever he posted on Direct2Dell, the company’s oft-praised corporate blog, [...]

Twittering Tips for Beginners

Thursday, January 14th, 2010

I’ll admit that, for the longest time, I was exasperated by the Twitter hype. . . Then my eyes were opened. A few months ago, I was one of 12 judges for a MacArthur grant program in Chicago. As we looked over one particular application, someone asked, “Hasn’t this project been tried before?”
Everyone looked blankly [...]

Social Media Case Study: How The Pit (BBQ in Downtown Raleigh, N.C.) Uses Twitter

Wednesday, January 13th, 2010

So here’s what I’m getting at, last week I saw a tweet sent out from the official Twitter account of The Pit.
That was an awesome shoutout! It did a number of smart things.

Recognized people who regularly mention The Pit in their tweets
Made a very small number of people feel special
Started some buzz (more about that [...]

« Previous Entries