Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed. Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Teach Introduction to Business?

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Categories

Information Technology

Forecasting the Digital Decade

Tuesday, April 6th, 2010

You’re probably reading that headline and thinking, “forgetting the last ten years, are we?” Indeed, the first decade of the 21st century was quite an amazing one for the digital community, with new and exciting technologies springing up seemingly almost constantly and with web becoming even more ubiquitous than it had been in the 90’s. [...]

Did You Know 4.0

Monday, March 1st, 2010

This is another official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist View the original here.

Technology and the Brain

Thursday, January 7th, 2010

Instead of the traditional generation gap, we are seeing the beginning of a brain gap that separates digital natives, born into 24/7 technology, and the older generation, their parents, who came to digital technology as adults. The Internet is not simply changing the way people live but altering the way minds work. Small calls it [...]