Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed.
Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Teach Introduction to Business?

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Categories

Customer Service

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Miami Airport Disney Institute's Latest Client in Customer Service Training

Monday, May 31st, 2010

Walt Disney World calls its workers, from actors in Goofy outfits to laundry workers, “cast members” to make them feel part of the show. There’s a garbage can every 25 steps, so litter will be tossed not dropped. There’s a polite way to answer one of the park’s most asked questions: “What time is the [...]

Communication Blunder: Store Manager Gets Nasty

Thursday, August 20th, 2009

Jim Keenan (left) said, “While skiing this weekend, I stopped into the ski rental shop I visit often. While renting skis for my daughter, I remembered something I had bought from that store over Christmas holiday that had broken. I sought out a clerk and showed her my broken purchase (a ski hat with headphones [...]

The 101st Customer

Monday, May 5th, 2008

The flight attendant was serving drinks, and I was sitting in the first seat of the coach section of the plane. She gave me my tomato juice, and I said thank you. When she served the person next to me and the person next to her, they both said thank you. On the other side [...]

The Future of Customer Service

Tuesday, March 25th, 2008

We live in an age of instant gratification. Thanks to the internet and mobile technology, the ability to access information, products and services is at our fingertips 24/7. Is it any wonder, then, that consumers are beginning to expect the same of customer service? Whether it’s information on a product, questions about a service or [...]

Customer Support on the Web: Do Not Call Us, We Will Call You

Wednesday, December 12th, 2007

When customers arrive at a website, they have goals and tasks they want to complete—for example, buying a movie ticket, transferring money, signing up for a service, applying for a loan, asking for help, and so on. An important requirement for a website is the ability for customers to serve themselves, so they can generally [...]

Listen to Your Customers

Friday, October 12th, 2007

Mastering the art of managing customer complaints can seem like a thankless job, but keep in mind that for every customer that shares their worries, concerns or complaints, there are likely more that did not express their dissatisfaction, and instead simply move on to a competitor. Customer complaints can and should be treated as opportunities. [...]

Acceptable Responses on the Web

Wednesday, October 10th, 2007

Many online marketers work odd hours, with no beginning of the day and no real end. How does this impact support and customer service inquiries? Some small businesses are afraid to reply to customer queries off-hours, fearful that the message time-stamp will betray them as a small business. The Internet, however, is timeless. The fact [...]

The Big Picture: Customer Satisfaction Hijacked

Thursday, September 27th, 2007

For the most part, I think a lot of us greatly underestimate the power of customer satisfaction. We sometimes don’t define it in terms of profit and loss, but we know it’s a factor. We base decisions on self-congratulatory information. Read the original story here If the above link is broken, view our cached copy [...]

Users Strike Back Against Corporate Customer Service

Wednesday, August 1st, 2007

No longer content to sit back and abide by the whims of fate (or customer service), empowered consumers have been on a rampage this month; let’s take a look . . . Read the original story here If the above link is broken, view our cached copy instead.

This Is the Sorriest Story I Ever Heard

Thursday, January 4th, 2007

When you’ve done wrong or made a mistake, nothing commands respect like a sincere apology. But when business people routinely say: “Sorry, I can’t take your call,” or “Sorry, I kept you waiting,” does anyone believe they mean it? Technorati Tags : Apologies

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