Corporate Blogs
« Previous EntriesThe Business Case for Enterprise Blogs
Friday, March 12th, 2010This is a business case for setting up internal enterprise blogs.
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How to Use Blogger Mobile
Friday, March 5th, 2010Have you ever wanted to create a mobile blog? Check out this video tutorial.
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Introduction to Blogging
Friday, March 5th, 2010Download this PowerPoint file
This guide describes blogs, gives you the advantages of blogging, tells you why you should care about blogs, gives directions for finding and searching blogs, and tells you how to promote your blog once you have one.
How to Make a Vlog and Get Noticed!
Tuesday, March 2nd, 2010This is my first tutorial and it explains how to go about vlogging. I broke it into three parts:
1. Preparing to Vlog2. Filming Your Vlog3. Uploading your vlog
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Blogging for Change
Monday, March 1st, 2010Download this PDF file
This guide describes what blogs can do for you and your organization that ordinary websites are unable to do.
Introduction to Business Blogging
Thursday, February 25th, 2010Download this PDF file
Business blogs are quickly becoming a preferred way to communicating with clients and with those who could become clients. Websites will continue to be essential, but if you want to market a product or service on the Internet, a company blog is now an important vehicle. Why? Business blogs can build trust, [...]
Comparing Blogs to other Communication Tools
Tuesday, February 16th, 2010One of the most common areas of confusion about blogs is in understanding how they’re different from the other technology you might already be using on your website.
If you’ve got someone saying “We’re doing forums, isn’t that just as good as a blog?” then you can use this section as a cheat sheet for [...]
Cisco: Why Vlogging Is Better Than Blogging
Thursday, February 11th, 2010Cisco Systems, the Silicon Valley powerhouse, has become the poster child for how to use video in the enterprise. Recently I caught up with two of the key players who made it happen.
• Jeanette Gibson (above), director of new media in the communications group, talks about how Cisco uses video and social media to drive [...]
Sun CEO on Communication through Blogging
Monday, January 25th, 2010Sun Microsystems CEO Jonathan Schwartz (photo, left) gave a great keynote interview at the Web 2.0 Expo last month. He was interviewed by Tim O’Reilly. The 30 minute-plus interview covered a wide range of fascinating business- and technology-related topics, not the least of which was business blogging.
The first five minutes after the introduction concentrate [...]
Do You Make These 10 Mistakes When You Blog?
Friday, January 22nd, 2010Assuming you want to increase your blog traffic, there are certain mistakes you must avoid to be successful. If you commit these mistakes, your traffic will never gain momentum. Worse, it may plateau or begin to decrease.
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