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Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.
Business Communication Today,
9th Ed.
Excellence in Business Communication,
8th Ed.

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Business Communication Essentials,
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Corporate Blogs

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The Variance of Corporate Social Media Policies

Thursday, August 14th, 2008

Our research indicates that 2/3rds of US online Youth (ages 12-17) use social networks at least monthly, and 20% of teens use them daily. (Q4, 2007) There’s no indication that I’ve seen that the adoption will decrease as they enter the workforce.
David Churbuck is a web strategist at Lenonvo computers, and […]

Blog Tutorials

Tuesday, July 29th, 2008

Related Posts Links: Make Your Blog More User Friendly
Are Your Blog’s Feeds Optimized?
Complement Your Writing with Visuals
Focusing on the "About" Page
Making Your Blog More Accessible: Offer Feeds
Should You Jump into the Bandwagon?
Thriving on Criticism
Writing with Passion
Why a Good Blog Template Is Crucial
When Blogging Turns into Leeching

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Blogs: The Hot New Technology for Communication and Information

Monday, July 28th, 2008

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This 40-slide presentation covers (1) difference between blogs and websites, (2) the blogosphere, (3) blog features, (4) establishing a blogging policy, (5) blogs for professionals, (6) finding blogs, (7) reading blogs, (8) RSS, (9) RSS readers, (10) Bloglines, (11) RSS feeds other than blogs, (12) creating a blog, (13) external communication, […]

Corporate Bloggers Get Together

Monday, July 14th, 2008

The Blog Council is a new alliance of corporate bloggers, designed to address issues that are specific to creating, operating, and using blogs in a corporate environment. The council, which was announced today, was founded by AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, Starwood Hotels […]

Ten Commandments of Blog and Wiki Etiquette

Tuesday, July 1st, 2008

Fueled in large part by the usercentric Web 2.0 trend, the Internet has evolved considerably as a communications platform, offering people innovative means for keeping in touch and sharing knowledge instantly with others across the
Blogs and wikis, which enable folks to broadcast their thoughts to the Web at large and to collaborate on documents, […]

Video Tutorial: Blogs Explained In Simple Words

Monday, June 30th, 2008

A great new short video tutorial from the CommonCraft Show introduces "blogs", as well as their characterizing traits and unique online publishing advantages to non-technical people.

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AP Poll: When the Conversation Could Be Embarrassing, Many U.S. Teens Turn to Instant Messages

Friday, June 13th, 2008

Sure, instant messaging is fast and efficient. For many teenagers, it is also a great way to avoid embarrassing face-to-face confrontations.
More than four in 10, or 43 percent, of U.S. teens who instant message use it for things they wouldn’t say in person, according to an Associated Press-AOL poll released Thursday.
"If […]

Six Rules for Writing Great Blog Content

Friday, June 13th, 2008

“Content is king”–now there’s something I’ve heard again, and again, and again. And again. But it’s the truth, it’s a fact, and that’s why it’s repeated so often.
Sometimes we fail to act on the simplest advice because it seems too simple to be helpful.
It’s how the biggest bloggers built their thrones; plenty of high-quality […]

Business Blogging Now and in the Future

Wednesday, June 11th, 2008

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This nicely illustrated 39-slide program covers (1) What is Business Blogging?, (2) Blogging Today, (3) Individual vs. Corporate Blogging, (4) Technical Challenges, and (5) The Future of Blogging.

Case Study: Southwest Airlines’ Corporate Blog and Crisis Communications

Wednesday, June 4th, 2008

Southwest Airlines, a discount airline that serves almost 100 million customers annually, many of them fanatically devoted, has maintained a spotless safety record since the company was started in 1971.
Southwest was recently charged with violating Federal Aviation Administration regulations regarding airline inspections on 46 Boeing 737s.

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