Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed.
Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Teach Introduction to Business?

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Categories

Corporate Blogs

« Previous Entries

Brave New, Annoying New, Social Media

Wednesday, July 28th, 2010

Download this PowerPoint file This 30-slide presentation is a discussion about blogging from a unique perspective.

Nine Little Known Traits of Successful Bloggers

Monday, July 26th, 2010

We all know the “rules” of blogging. Produce consistently high-quality content, position yourself as an authority, cultivate relationships with your readers and other bloggers. But some of the best and most popular blogs have traits that might surprise you. Here’s how being negative, angry and stupid (in the right ways) can create breakthrough success on [...]

So You Don't Think Blogging Is Important for Students?

Thursday, July 22nd, 2010

Had a problem with your last trip? Fire up your PC and post something online. Go on. You just might change the travel industry like Carl Larson did. When he tried to check a regulation-size box on a recent JetBlue flight, an unfriendly ticket agent demanded that he fork over $50. The reason? The box [...]

Corporate Bloggers: Angels or Demons?

Monday, July 19th, 2010

Incorporating a company blog into your social media and marketing mix can be a tug of war, finding both supporters and defeaters within the organization. View the original here.

Simple Tools Would Enhance Experience of Bloggers, Blog Readers

Tuesday, July 13th, 2010

In a first-of-its-kind study, University of California, Irvine, researchers have provided new insight into blog readers’ online habits and experiences, as well as how they perceive their roles in blog-based communities. View the original here.

12 Traits of Successful Bloggers

Tuesday, July 6th, 2010

I was asked to name some traits of successful bloggers. . . .no two successful bloggers are the same, however, as I began to answer I realized that there are some common traits among bloggers who gain popularity. Here’s a list, presented in no particular order, of some of the traits of successful bloggers that [...]

Emerging Trends in Blogging

Wednesday, June 30th, 2010

Where is blogging headed? What will it look like in the years ahead? View the original here.

Corporate Blogs Are Within 2 Years of Mainstream Adoption, According to Gartner

Tuesday, June 22nd, 2010

Gartner annually releases a Hype Cycle for Emerging Technologies. Take the hype cycle construct with a grain of salt, if you will. But I love the chart. The 2008 hype cycle reportĀ  illustrates that corporate blogging is now on the upward slope of “enlightenment” heading towards mainstream adoption. Note that microblogging (meaning Twitter and the [...]

10 Steps to Creating the Perfect Small Business Blog

Monday, June 7th, 2010

While many small businesses are curious about blogging, few understand the steps necessary to get a solid effort off the ground. Here’s the steps you should consider to create the perfect blog for your small business. View the original here.

How Companies Are Using Blogs to Communicate with Customers

Friday, June 4th, 2010

Corporations are using blogs to communicate with customers. See how now. View the original here.

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