Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed. Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Canadian Editions
Teach Introduction to Business?

Ordering Information

Instructor Support

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Categories

Corporate Blogs

« Previous Entries

The Business Case for Enterprise Blogs

Friday, March 12th, 2010

This is a business case for setting up internal enterprise blogs.

View the original here.

How to Use Blogger Mobile

Friday, March 5th, 2010

Have you ever wanted to create a mobile blog? Check out this video tutorial.

View the original here.

Introduction to Blogging

Friday, March 5th, 2010

Download this PowerPoint file

This guide describes blogs, gives you the advantages of blogging, tells you why you should care about blogs, gives directions for finding and searching blogs, and tells you how to promote your blog once you have one.

How to Make a Vlog and Get Noticed!

Tuesday, March 2nd, 2010

This is my first tutorial and it explains how to go about vlogging. I broke it into three parts:
1. Preparing to Vlog2. Filming Your Vlog3. Uploading your vlog

View the original here.

Blogging for Change

Monday, March 1st, 2010

Download this PDF file

This guide describes what blogs can do for you and your organization that ordinary websites are unable to do.

Introduction to Business Blogging

Thursday, February 25th, 2010

Download this PDF file
Business blogs are quickly becoming a preferred way to communicating with clients and with those who could become clients. Websites will continue to be essential, but if you want to market a product or service on the Internet, a company blog is now an important vehicle. Why? Business blogs can build trust, [...]

Comparing Blogs to other Communication Tools

Tuesday, February 16th, 2010

One of the most common areas of confusion about blogs is in understanding how they’re different from the other technology you might already be using on your website.
If you’ve got someone saying “We’re doing forums, isn’t that just as good as a blog?” then you can use this section as a cheat sheet for [...]

Cisco: Why Vlogging Is Better Than Blogging

Thursday, February 11th, 2010

Cisco Sys­tems, the Sil­i­con Val­ley pow­er­house, has become the poster child for how to use video in the enter­prise. Recently I caught up with two of the key play­ers who made it happen.
• Jeanette Gib­son (above), direc­tor of new media in the com­mu­ni­ca­tions group, talks about how Cisco uses video and social media to drive [...]

Sun CEO on Communication through Blogging

Monday, January 25th, 2010

Sun Microsystems CEO Jonathan Schwartz (photo, left) gave a great keynote interview at the Web 2.0 Expo last month. He was interviewed by Tim O’Reilly. The 30 minute-plus interview covered a wide range of fascinating business- and technology-related topics, not the least of which was business blogging.
The first five minutes after the introduction concentrate [...]

Do You Make These 10 Mistakes When You Blog?

Friday, January 22nd, 2010

Assuming you want to increase your blog traffic, there are certain mistakes you must avoid to be successful. If you commit these mistakes, your traffic will never gain momentum. Worse, it may plateau or begin to decrease.

View the original here.

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