Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed. Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Teach Introduction to Business?

Ordering Information

Instructor Support

Only Bovée & Thill
Keep You Current


Instructor Newsletter

    You can receive our free newsletter that's issued several times each fall and spring. It includes news about important developments and the latest trends affecting the field, announcements of new editions of our textbooks, and links for downloading exciting new supplementary materials for your classes.

    Click here to join.

Categories

« | Main | »

The Psychology of Twitter

December 22, 2009

I promised a number of Twitter users who befriended me that I’d share the findings of the survey I launched about Twitter usage. And so, I thought I’d wrap up this three part article on the Psychology of Twitter by discussing the results of the survey and sharing a few final observations about this new modality for compressed communication.

Here is the my first article on the social phenomenon of Twitter and here is the followup article that dealt with the neurophysiological aspect of twittering.