Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed. Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Teach Introduction to Business?

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Social Media Communication Lessons: The Delta Northwest Airlines Merger

December 7, 2009

These days you are more likely to read about bankruptcies than merger and acquisition activity, but Delta’s merger with Northwest Airlines last fall is an interesting case study for business communicators, marketing and PR professionals responsible for social media integration.

Social media can help with the transition, but it can also add another layer of challenges if each company has a pronounced social media strategy.  I have long maintained that successful social media efforts must reflect a company’s corporate DNA. A merger can change all that.  A botched social media integration strategy can undo years of hard work.

So how do you preserve a company’s authentic voice when you are combining two different employee cultures, two different customer bases and two different sets of social media practices?  In any corporate merger or acquisition, the name of the game is “seamless transitions.”