Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed. Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Teach Introduction to Business?

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Social Media: What Is It and Why It’s So Important for Any Organization

September 10, 2009

In this article, George Benckenstein explains in very simple, non-technical words, what marketing experts and businessmen have failed to understand about the real value of social media for companies and institutions.

Social media is NOT a mean to deliver a superior experience to customers. That’s the wrong way to look at it. Social media is simply a mean to get things done.

The essence of social media is in the group, the network of people which lies behind it. Well, these people are the best and most effective marketing agents you will ever find.

You have made a great new product? Give it out. Let people test it, give you feedback, criticism. That’s what social media are for.

Finding yourself uneasy when thinking of exposing your product up for criticism in front of so many people?

Think again.

If you want to buy a new car you are not going to buy what car-makers tell you in their ads, right? You probably ask advice and suggestions to your friends and listen to their car recommendations. How much they like it, whether it is comfortable, issues about the brakes they have heard about, and so on.

In the Flat World evangelized by George Benckenstein, people are not anymore subjected to what companies tell them to like or buy.

Social media has given everyone the possibility to easily talk to each other, to exchange opinions, while getting rid of all the corporate hype and false promises typical of brand advertising.

Here a concise, clear and focused view on why social media are so important for today institutions.