Recommended Texts

Unlike all other texts in the field, which emphasize paper documents and outdated practices, only Bovée and Thill present the full range of electronic media that students will need to know to meet employer expectations.

Business Communication Today,
10th Ed.

Excellence in Business Communication,
9th Ed.

Business Communication Essentials,
4th Ed. Take a Tour

How These Texts Compare
Is Your Business Communication
Textbook Preparing
Students for the Future
or the Past?
Do You Know the
Fallacies about Teaching
Electronic Media?
Does Your Textbook
Cover Business
Communication 2.0?
Video:
A Fundamental Shift in the
Way We Communicate.
(See the New Media
Covered Only by
Bovee and Thill. Are You
Using the Right Text?)
A Letter to Instructors
Video:
Alert! A Paradigm Shift Is
Impacting Business
Communication Courses
Major Study: Thousands of Companies Using Social Media. Will Your Students Be Prepared to Use Social Media on the Job?
Study: 91% Using Social Media.in the Inc. 500-- America's Fastest Growing Private Companies. (Social Media Should Be Part of Your Course. Only Bovee & Thill's Texts Offer Social Media Coverage.)
Teach Your Students How to Use Social Media on the Job. (See sample pages here of Bovee & Thill's coverage you won't find in any competing texts.)
Business Communication Is Changing Due to Social Media (Are Your Students Learning about These Changes from Your Current Text?)
Hundreds of Social Media Examples
Canadian Editions
Teach Introduction to Business?

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Examples of Great Company Blogs

May 13, 2008

All week we’ve talked about the elements that make a great company blog.  Now let’s conclude the What Makes a Great Company Blog series by looking at some of the best company blogs.

The first element of a great company blog we talked about on Monday was content.  Kodak’s 1000 Words blog is an excellent example of a company blog that just nails the content.  Instead of focusing on Kodak’s cameras, 1000 Words instead focuses on photography.  This is the difference between using your blog to promote yourself, and to create content that your readers can find value in. 

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Related Concepts:

blogs
 
communication
 
words
 

Related Posts:

Corporate Blog Design: Trends And Examples

Corporate Primer on Business Blogging

Blogging Case Study: Newcastle Square Realty

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