The Business Case for Enterprise Blogs
March 12, 2010This is a business case for setting up internal enterprise blogs.
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Four Personal Branding Tips Learned From Corporations
March 12, 2010
Companies have long understood the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity that customers feel safe choosing over the competition.
So, what four specific takeaways can you get from corporate branding, and how can you apply it to yourself?
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20 Powerful Beliefs That Push People Toward Success
March 12, 2010
I’m sure you have met at least one person in your life that is successful, motivated and self-empowered. This is someone that always seems to land on their feet, turns everything into gold and every success seems to come their way faster and thicker.
I’m also sure you have stopped to think about why these chronically successful people are so energetic, driven and successful with no apparent struggle while you seem to have such inertia impeding your progress.
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17 Ways to Use Active Listening Techniques in Online Communication
March 12, 2010
Business depends on communication, and communication is a two-way street. Not only do we need to develop the skill not just of making ourselves understood clearly and accurately, but we need to return the favor and put some effort into understanding the other person.
In a recent article I talked about the value of active listening for improving business. Only 35% of communication is contained in the actual words we are hearing or reading. The other 65% of the message is contained in body language, facial expression, tone and rate of speech, and other non-verbal aspects of communication. Active listening techniques can help us make the most of that 65%.
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Twitter Etiquette: How to Tweet Politely
March 12, 2010
Because it’s just a messaging platform, Twitter is far less complex than Facebook. Nevertheless, misuse and abuse seem at least as common on the former as on the latter. Some of our favorite Twitter etiquette rules follow.
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Foundations of Instant Messaging
March 11, 2010
This 19-slide presentation covers the foundations of instant messaging.
How is Google Buzz Different from Facebook and Twitter?
March 11, 2010
Google recently announced Google Buzz, a service intended for the social networking crowd that turns a normal Gmail account into a social media powerhouse.
Google Buzz is “a new way to start conversations about the things you find interesting and share updates, photos, videos and more,” according to the Google announcement. It will be rolling out to Gmail users over the next few days and is already available to smartphone users at buzz.google.com.
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18 Common Phrases to Avoid in Conversation
March 11, 2010
Don’t say: “That’s not my job.”
Why: If your superior asks you to do something, it is your job.
Instead say: “I’m not sure that should be my priority right now.” Then have a conversation with your boss about your responsibilities.
Don’t say: “This might sound stupid, but…”
Why: Never undermine your ideas by prefacing your remarks with wishy-washy language.
Instead say: What’s on your mind. It reinforces your credibility to present your ideas with confidence.
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How the Internet Changed Writing in the 2000s
March 11, 2010
Back in 1997, Jakob Nielsen looked at how people read web content (basically, they scan it) and argued web writing should
- highlight keywords (often using hypertext links)
- use straight, clear headlines and subheads
- deliver one idea per paragraph
- cut word count to half that of conventional writing
- employ bulleted lists.
Many web writers, whether they’ve read Nielsen’s advice or not, use these practices because readers respond to them. The impulse to scan is a good thing because readers’ impatience inspires economy among writers.
At the same time, people are mastering more kinds of writing. Other technologies that grew more popular this decade required a different mode of expression: Instant messaging invited a breezy, fast-thinking tone; blog comments (again, the thoughtful ones) sharpened our debate skills; Twitter enforced even more economy onto our words. In all of these, we were nudged toward something all writers aspire to: a strong, distinct voice.
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Influence: Use Words That Connect
March 11, 2010
You need to find the connection between people’s needs and wishes and your own goals in order to genuinely be influential.
When asked how he became influential, former U.S. President Harry Truman said simply: “I find out what people want and then I help them get it.”
First, Find Out What They Want
If you’re looking for questions that work well, here are six. You can use your own variations on the theme:
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