TOP TIPS FOR JOB-HUNTERS: Will You Get the Job? Take the Test
September 2, 2010
How do you keep up a first-rate job search from when you first start your search to when you get hired? Start with igniting a motivational wick. But how do you then direct your emotional charge? Let’s start with a brief motivation test.
Image credit: graur razvan ionut / FreeDigitalPhotos.net
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The "Godin Method" of Presentation Design
September 2, 2010
I have seen a lot of marketing professionals over the years give some pretty awful presentations. But Seth Godin appears to be one marketing “guru” who has given serious thought to how to design appropriate messages and accompanying visuals. Seth gets it. Can we call Seth’s presentation approach the “Godin Method”? (See the “Kawasaki Method” and “Takahashi Method”.)
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The Elevator Speech: Your 60 Second Pitch
September 2, 2010
Diane DiResta, President of DiResta Communications, writes:
Imagine you’re in an elevator and you meet a perfect prospect. As the doors close you have 60 seconds to introduce yourself and attract their interest.
How do you succinctly and clearly get your message across when you only have a minute?
A good elevator pitch tells the listener what you do, how it benefits them, and the results they can expect.
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Being Kind Even in Disguise
September 2, 2010
Lynn Gaertner-Johnston(photo left) writes:
This week I deleted a comment left here. The meat of the comment made sense, but it closed with this command: “Get with the times and get down off your high horse.”
As a proponent of excellent, courteous business communication, I deleted the comment because it ended with a rude slap. When I emailed the writer, who described himself or herself as “Grammar Police,” I explained that I welcomed a new comment without the closing statement. My message came back as undeliverable. The email address Grammar Police had given did not exist.
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Writing to Your Unemployed Friends and Acquaintances
September 2, 2010
I have written a lot about writing condolences to people who have experienced a serious loss–deaths in the family and environmental tragedies.
But recently I caught part of a KUOW radio program The Conversation, which focused on Unemployment Etiquette. I realized that messages to those who have lost a job can be just as sensitive and awkward as those to peope who have experienced a death. Losing a job can be the death of an identity, financial stability, and a predictable future. And we are writing to the person who has died.
So what should we say to those who have lost a job?
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Writing For the Web: Tips & Common Mistakes We Make
September 1, 2010
Eyetracking studies have shown that readers SCAN text, rather than READ. Another bad news is, readers read more slowly on the screen than in print. There is just an abundance of information online. For the reader, he/she has nothing to lose if he misses your article. Hence, you have to allow your readers to gain something so significantly that he cannot afford to lose it.
Let’s jump straight into what we have in store for you before I am become guilty of committing the mistakes that I would be pointing out.
There are definitely more specific tips for writing for different audience, but there are some pointers to get you a kickstart
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Infographic – How We Spend Time Online
September 1, 2010
Just like today’s weather Infographics are very hot! There isn’t a day that goes by without us sighting another one in the wild. This latest one has loads of statistics on how people spend their time online.
For example, did you know that 42% of the time online is spent on viewing content? Read on for the rest of the statistics!
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Social Media Revolution 2010
September 1, 2010Learn the latest statistics and trends about social media.
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How to Spot an Untrustworthy Smile
September 1, 2010
Humans produce about 50 distinct types of smiles but there’s one distinction that really matters: between real and fake.
If we can tell the people who are showing what they’re feeling from the people who are faking it, then we’ve got a really good indicator of who to trust and work with.
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Keywords are Key: Tricks for Submitting Job Applications Online
August 31, 2010
Job seekers often forget that employers who accept online applications hunt for resumes based on keywords. If your resume doesn’t explicitly state that you have a background in financial risk management, a potential employer in that field might not even see it.
“You can write the most elegant paragraph about your work experience, but if you’re not using keywords that the search engines are using, you won’t even make it through the filter,” said Lynne Sarikas, director of the MBA Career Center at Northeastern University in Boston. “When you’re first relying on an automated match, you need the keywords to make sure that a human even gets to see it.”
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